Send political email to your constituents and new voters. Get your message in front of the people who are most likely to vote for your political campaign.
So you’ve dedicated to run for office and you need a political email software to send political email to your constituents and political donors. Election season is a time of political outreach and action. You need to get the voters out and you have a limited amount of time to do it. Whether you are sending RNC email or DNC email you need to partner with the right political email marketing agency to get your message in front of the right people at the right time. Follow these tips to use email marketing to get the vote out for your political campaign.
Start with a Targeted Political Email List
Sending a good political email campaign starts with a quality political email list of recipients who reside in your jurisdiction. It should be clean and not contain, spam traps, honeypots, and non-existing emails. The more targeted the list the better. Criteria such as name, gender, age, occupation, income and voting party are some of the basic information needed to send a targeted political campaign. If you are a Republican candidate sending RNC email or a Democratic candidate sending DNC email, you want to send your communications to the right voters. The voters who share the same values and beliefs. The voters who will become constituents.
Segment your Political Email List
The working class, service class, and creative class are all affected by different issues. Whether its the economy, healthcare, trade or immigration, use targeted data to launch your political campaign and segment your political email list into different groups and tailor your political campaign message to the issues that matter most. You don’t want to send the same message to a farmer who may be more interested in trade issues and to a hedge fund manager whose primary focus may be tax cuts. Segmenting your political email list will ensure the right message gets delivered to the right voter at the right time.
Get Personal with your Political Campaigns
Content marketing techniques apply to political campaigns as well. Simply stating “Hi, I’m {Name)and I’m running for office in {District} please donate {Dollar Amount}” is not the right approach to engage recipients and get them excited about voting for you. Candidates need to market themselves by telling their personal stories, sharing their position on the issues, laying out future plans, etc. Like any cold email marketing campaign, you want to establish yourself as a thought leader in the political field by sharing relevant information and offering value to your recipients.
Personalize your send from name (i.e. Bill for Senate), and stay away from a no-reply@ address as it gives the impression you don’t care about your voters. This could be bad news for your open rates so choose one that is recognizable. Use a valid email address because your recipients may want to respond to you. Inbox providers take into consideration the actions your recipients take after your political email reaches their inbox, so a valid email address can help build a positive sender reputation.
Write Catchy Political Email Subject Lines
The email subject line can make or break your political campaign. Inboxes are getting hammered with millions of emails every day, so how do you stand out to voters? A good example of a successful political campaign with attention-grabbing email subject lines is the one ran by the former president, Barack Obama. The political campaign launched by the Obama team raised $690 million through email marketing. They focused on casual subject lines that you might receive from a friend. Some of the most successful were simply “Hey”, “Are you in?’ and “Meet me for dinner”. Test multiple email drafts and subject lines before you send your political campaign email to voters.
Put email marketing to work for your political campaign.
