Sending cold email in bulk is a tried and true cold outreach strategy where you reach out to people who have never heard of you before with the specific goal of getting them to engage with your content, buy a product or service, or even help you build your business. As long as you follow spam guidelines and optimize your content when sending bulk cold email, you will begin to gain traction and increase brand awareness.
There are a number of reasons why bulk email marketing might be the right choice for your business:
1. It’s affordable: Compared to other forms of marketing, such as TV or radio advertising, bulk email marketing is incredibly affordable.
2. It’s effective: A well-executed bulk email marketing campaign can be extremely effective in converting leads into customers.
3. It’s fast: With a well-targeted list, you can send out your emails and start seeing results in a very short amount of time.
When creating a bulk email campaign, some basics need to be followed before anything else. One such basic is to acquire a high-quality targeted list from a reputable email list provider.
Deploying cold emails in bulk used to be as simple as sending out an email blast, but now bulk cold emails must be personalized, targeted, and speak to the needs of your audience to avoid spam folders and increase your open and click-through rates. Cold emails must provide some value instead of just asking the recipient to make a purchase.
Market research. This is the process where cold email marketers try to gather actionable information about customers and target markets or feedback on products or services.
Lead generation. This is when cold email marketers use cold emails to target companies or individuals that could potentially become customers.
Cold sales. This cold email strategy is used when cold email marketers are trying to make a sale with cold emails.
For bulk cold email to work and not be considered spam, you need to get up close and personal with your potential client or customer. How you craft a cold email matters a lot, because this email may be the first point of contact between your company and your target audience.
The cold email subject line is the one sentence that will set the tone for opening up discussions that can be of great value to you. Think about the cold email subject line as the headline of a newspaper article, it’s what people will see and hopefully read, so choose wisely.
An effective bulk cold email should:
– Introduce your business with a cold email subject line that captures attention.
– Include a recognizable send from address in the sender section of your email.
– Address the cold email recipient by name.
– Include a clear and concise call to action at the end of your cold email message.
A spam email typically has none of these elements. It’s usually generic, not personalized, has no connection to your business, and typically contains vague content and incomplete sender information. Here is an example of a spam email:
Many factors influence the open rates of bulk cold email campaigns. The type of industry, nature of your offering, call to action, and how competitive your target market is are all contributing factors. The quality of your emails lists and content has a tremendous amount of influence over the success of your campaigns. All ISPs will react differently and each campaign and email list will have different results.
Did you know cold emailing has an average response rate of 1-5%?
Cold email statistics show that cold emails are successful as they have success rates of up to 34%.
When done right bulk cold email is a guaranteed way to generate highly targeted leads that are interested in what you have to offer. When properly nurtured, cold email relationship development can help you grow your business exponentially.
Ready to launch your bulk cold email campaign?