Marketing Tips

When it comes to B2B marketing, cold email campaigns are a powerful way to increase the global reach of your brand. With 81% of small and medium sized businesses  using email marketing as their primary customer acquisition and retention channel, it cannot be ignored. Before diving head first into this
In today’s ever-connected world, B2B email marketing is a great avenue for companies looking to drive more revenue. Leveraging the power of email marketing can increase sales and boost your ROI. Typically, when you think of sales emails, you probably imagine all of the emails that are currently piled up
You can read all of the articles on the web claiming purchased email lists are a big no-no for your email campaign, emailing to purchased lists can destroy your campaign, the titles go on and on. If you look closely, most of these articles are written by permission-based companies who
Some marketers scoff at the idea of incorporating purchased email lists into their email marketing strategy. However, done correctly within the parameters of the CAN-SPAM Act, cold email outreach to purchased email lists can be an effective strategy to expand your audience and grow your opt-in list. If you’re a medical
The question everyone wants to know the answer to is how to get more emails delivered to the inbox. Is email deliverability better with dedicated email servers, cloud email servers or SMTP email servers? All of these can be effective at sending emails, but getting them delivered to the inbox requires
Real estate email marketing is a cost-effective method to nurture and convert leads, build long-term relationships and drive value and engagement for realtors. In the real estate industry email marketing averages 27.16% open rates and increase significantly when email campaigns are personalized and targeted. So how do you go about running a successful
Email open rates for the Restaurant Industry are 35.69%! Restaurant email marketing is an inexpensive yet effective way to reach new customers, retain old ones and grow sales. The numbers don’t lie. A Statista study found that 269 billion emails were sent daily in 2017 and that number is expected to increase to 333 billion in 2022. This